随着读图时代的来临,具有“谋篇布局”功能的报纸版面策划在信息传播和观点表达方面发挥着越来越重要的作用。本文以“4·14”玉树地震的报纸版面策划为视阈,以《东方早报》、《新京报》等5份我国著名都市报的头版设计为研究范本,梳理并总结各报风格及版面策划特点,并探讨版面策划的优化方法。 With the advent of the era of graphic reading, the newspaper layout planning with the function of “layout planning” has played an increasingly important role in information dissemination and viewpoint expression. In this paper, “4 · 14” Yushu earthquake newspaper layout as the visual threshold, with “Oriental Morning Post”, “Beijing News” and other five copies of China’s famous Metropolitan newspaper front page design as a model, sort out and summarize each newspaper Style and layout planning features, and discusses layout optimization methods.