充分利用本国文化优势,贴近市场需求,是发达国家发展文化产业的共同经验。在当今世界,“软实力”逐渐成为了大国竞争的焦点。纵观全球文化产业市场:美国的电影产业、日本的动漫产业、法国的时尚产业、英国的创意产业、德国的会展产业……无不具有鲜明而独特的个性。这些国家的文化产业背后,潜藏着各国的文化传统、民族特性乃至价值取向。美国:文化扩张上个世纪90年代以来,随着经济全球化的不断深入,各国文化产业壁垒 Making full use of the national cultural superiority and close to the market demand are the common experiences of developed countries in developing their cultural industries. In today’s world, “soft power” has gradually become the focus of competition among major powers. Throughout the global cultural industry market: the US movie industry, the Japanese animation industry, the French fashion industry, the British creative industries, the German exhibition industry ...... all have distinct and unique personality. Behind the cultural industries in these countries, there are hidden cultural traditions, national characteristics and even value orientation of all countries. U.S.: Cultural Expansion Since the 90s of last century, with the continuous deepening of economic globalization, the barriers to cultural industries in various countries