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广府文化在发展过程中需得到传承,利用数字化动态图形方式创作的新媒体作品,可以迅速吸引年轻人的注意力。本文以《粤睇粤正》的设计创作和周边App产品的创意设计过程为例,从广府文化在创意构思和元素运用两个方面,探索新媒体形式在传播广府文化上的创新应用。
The culture of Guangfu has to be inherited in the process of development. The new media works created by means of digital dynamic graphics can quickly attract young people’s attention. Taking the creative design of “Guangdong Cantonese Opera” and the creative design of the surrounding App products as an example, this paper explores the innovative application of new media in the dissemination of Cantonese culture from two aspects of creative ideas and elements.