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本文系统地阐述了商业地产项目策划的内涵、特征、作用、内容,以及商业地产项目策划存在的不足和相应的改进措施。
This article systematically expounds the connotation, characteristics, functions and content of commercial real estate project planning, as well as the shortcomings of commercial real estate project planning and the corresponding improvement measures.