论文部分内容阅读
从用户的角度,影院会员票房可以总结为如下公式:票房=购票单价*单次购票数*购票频次。而对于整个电影票行业销售特征,用户购票单价相对是稳定的,用户单次购票数也集中在1~3张,那么提高票房收入最大可能的变量就成了购票频次。因此我们将为影院分析如何通过营销手段促进这一经营指标的提升。首先是利用大数据,对会员进行个性化的营销活动。我们可以对会员通
From the user’s point of view, theater members box office can be summarized as the following formula: box office = ticket price * single ticket * ticket frequency. For the entire movie ticket industry sales characteristics, the user ticket price is relatively stable, the user single ticket is also concentrated in the 1 to 3, then increase the maximum possible box office receipts became the ticket frequency. Therefore, we will analyze how cinema can promote this business indicator through marketing. The first is the use of big data, members of personalized marketing activities. We can communicate to members