论文部分内容阅读
世界体育产业年均值超过50000亿美元,并以30%的速度不断增长,形成一条规模宏大的产业之路。在体育产业可持续发展的同时,电视传媒同样以较快的速度成为当前人们所关注与使用的对象之一,在社会经济的快速发展中,电视媒介与体育产业得到有效发展与进步,两者以独特的发展特点以及强大的亲和力成为产业之路上最具特色的组成部分。本文对体育与电视媒介两者的互动与发展展开讨论,期望为实现双赢提供理论基础。
The annual average value of the sports industry in the world exceeds 5 trillion U.S. dollars and is growing at a rate of 30%, forming a huge industrial road. At the same time of the sustainable development of the sports industry, the television media has also become one of the objects that the people are concerned about and used at a relatively fast pace. In the rapid development of the society and economy, the television media and the sports industry have been effectively developed and progressed. Both of them With its unique development characteristics and strong affinity, it has become the most distinctive part of the industry. This article discusses the interaction and development of both sports and television media, and hopes to provide a theoretical basis for the realization of win-win situation.