“不作广告是等死，作广告是找死”是现今企业界颇为流行的一名话。现在，完全不相信广告的企业基本上没有，相反，相信广告的作用达到迷信程度的倒大有人在，中央电视台历届“标王”正是有力的证明，它们的起落让人们产生一种错觉，似乎品牌就是广告打出来的。只要有钱作广告 “No advertising is waiting for death, advertising is to find death” is a very popular word in the business world. At present, companies that do not believe in advertising are basically not. On the contrary, it is believed that the role of advertisements has reached superstitious levels. CCTV’s successive “standard kings” are powerful proofs. Their ups and downs give people an illusion. It seems that the brand is advertising. As long as you have money for advertising