布鲁斯·夏皮罗经营的实创文具有限公司设在美国伊利诺伊州的诺斯布鲁克,这家文具公司所生产的学习用品因为质量可靠而全国闻名,例如他们所生产的直尺由经久耐用的塑料制成,不易折断,并且有永久修理保证。而价格与同类产品相比也是昂贵的,一把直尺的零售价约为两美元,价格相当于其竞争对手在亚洲生产的直尺的三倍。虽然这样,顾客还是趋之若鹜。在80年代初的时候,夏皮罗还是一名美国学生用品供应商的独立销售代理 Shishou Stationery Co., Ltd., which is operated by Bruce Shapiro, is located in Northbrook, Illinois, USA. The stationery products produced by the stationery company are known throughout the country for its reliable quality. For example, the ruler they produce is made of durable plastic. Made of, not easily broken, and there is a permanent repair guarantee. The price is also more expensive than similar products. The retail price of a straight ruler is about two dollars, and the price is three times that of a competitor’s ruler in Asia. In spite of this, customers are still rushing. In the early 1980s, Shapiro was also an independent sales agent for U.S. student supplies suppliers.