一、“健康快车”引发的营销威力乐百氏———健康快车是今日集团推出的最新一代乳酸奶产品 ,在一般AD钙奶的基础上又加入了以尖端生化科技制成的双歧因子。“健康快车” 1998年初一经问世便大获全胜 ,全年的销售额超过 4亿元。在通货紧缩、消费低迷的 1998年 ,乐百氏———健 First, the “Healthy Express” triggered by the marketing power Robust - Health Express is the group today launched the latest generation of milk products, in the general AD calcium milk on the basis of the addition of cutting-edge biochemical technology made of bifidus factor . “Healthy Express” won the victory at the beginning of 1998 and achieved an annual sales volume of more than 400 million yuan. In deflation, sluggish consumer in 1998, Robust --- health