我国自驾游的迅速发展,在给景区带来大量“强”消费能力客源的同时,也给景区的今后发展提出了诸多挑战。该文从我国自驾游的发展现状出发,试从自驾游旅游者对景区的选择态度、对景区旅游产品的需求、对景区配套基础设施和安全保障系统这四方面入手,针对自驾游对景区的挑战进行深入分析,并在此基础上,对今后我国景区自驾游的发展提出相应策略。 The rapid development of China’s Zijia You bring a lot of “strong” consumer power to the scenic area, but also to the scenic area’s future development presents many challenges. This article starts from the current development of Zijia You in our country, tries from four aspects: the attitude of Zijia You tourists to scenic spots, the demand of scenic tourist products, the four aspects of infrastructure and security system of scenic spots, Challenges in-depth analysis, and on this basis, the future development of China’s scenic driving by the corresponding strategies.