加强产品广告宣传是提高企业经济效益的一项很重要的工作。“以广告拓市场”,“广告能产生效益”已成为成功企业领导人的共识。但是在农村乡镇企业,尤其是在经济欠发达地区的农村乡镇企业,由于对广告宣传效用认识不足,往往不愿花钱做广告。经笔者调查,他们的想法大致可分为二类:一是固守“酒香不怕巷子深”, Strengthening product advertising is to improve the economic efficiency of enterprises is a very important task. “Advertising to market” and “Advertising to generate benefits” have become the consensus of successful business leaders. However, in rural areas, township and village enterprises, especially rural TVEs in economically underdeveloped regions, are often reluctant to spend money on advertisements due to their lack of understanding of the effectiveness of advertising. The author’s investigation, their ideas can be broadly divided into two categories: First, stick to the “wine is not afraid of alley deep”