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人人都说推销难,这话确实有点道理,经济竞争日趋激烈,市场已由卖方市场转向买方市场,产品处处需要推销,于是,常常可以听人感叹生意难做、产品难销。前不久,我从机关下海到公司,也干起了推销的活,遍尝了推销的滋味,但其中也有一次非常成功的推销。这次推销经历不仅使我体会到推销的艰辛,也品味了成功的喜悦,更使我深刻地认识了推销:推销其实并不难,关键在于掌握其技巧,并加以灵活运用。事情是这样的,我下海的公司是一间综合性服务企业,刚到公司不久,公司便策划了一个“十佳礼仪小姐大奖赛”的广告演出活动。于是,推销公司活动计划,赢得广告客户,
Everyone is saying that selling is difficult. This is a bit plausible. The economic competition is becoming increasingly fierce. The market has shifted from a seller’s market to a buyer’s market. Products need to be marketed everywhere. Therefore, people often lament that business is hard to do and products are difficult to sell. Not long ago, I went to the company from the agency to the sea, and I also did a marketing job. I tasted the taste of marketing, but I also had a very successful promotion. This marketing experience not only made me appreciate the hardships of marketing, but also tasted the joy of success, but also made me deeply understand the marketing: it is not difficult to sell. The key lies in mastering the skills and using it flexibly. This is what happened. The company I went to sea was a comprehensive service company. Shortly after I arrived at the company, the company planned an advertising performance for the “Top Ten Miss Grand Ceremony Grand Prix.” As a result, the company plans to promote the company’s activities and win advertisers.