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加强企业道德建设,促进“以德兴企”,是实践江总书记“三个代表”思想的重要体现,是企业改革发展的必然要求,也是一项长期的战略任务。笔者以为,“以德兴企”必须在以下几方面得到体现:在企业发展战略上体现“以德兴企”。从市场竞争的发展方向看,企业的目标越来越趋向全球化、伦理化,经营卓越的企业,特别注重树立为社会服务的信念,并把它作为制定企业发展战略的原则,而缺乏社会责任感的企业必然会在激烈的竞争中被淘汰出
To strengthen enterprise ethics and promote “dexing enterprises” is an important reflection of practicing General Secretary Jiang's “three represents” thinking, which is an inevitable requirement for the reform and development of enterprises and a long-term strategic task. The author believes that “Dexing enterprises” must be reflected in the following aspects: In the enterprise development strategy to reflect “Dexing enterprises.” From the perspective of the development of market competition, the goal of enterprises is becoming more and more global, ethical and business-oriented. With particular emphasis on building up their belief in serving the community, it is regarded as a principle for formulating corporate development strategies without a sense of social responsibility Of the company is bound to be eliminated in the fierce competition