作为企业,哪一个不希望在竞争中跃上潮头,独领风骚;哪一个不希望在追求卓越中永续发展,基业常青。但结局往往是有的企业持续发展,有的企业一闪即没。为什么?中国移动北京公司方建国历经十余年孜孜探求,在其苦心撰写的《文化力—企业卓越的基因密码》一书中给出了结论:企业文化是企业卓越的关键因素之一。 As an enterprise, which one do not want to be in the forefront of competition, dominate; which do not want to seek sustainable development in excellence, foundations evergreen. However, the outcome is often sustained development of some enterprises, some companies that flash. Why? China Mobile Beijing company Fang Jianguo diligently after more than ten years of exploration, in its painstakingly written “cultural power - excellent genetic code,” a book gives the conclusion: Corporate culture is one of the key elements of business excellence.