文章从现代市场的行销角度,研究市场营销环境下包装设计的特性及包装设计策略。一个成功的商业包装需与企业的营销策略相一致,并以满足消费者消费需求及心理需求为设计宗旨,才是适应市场环境,满足多重需求的现代包装设计,才能使包装展现出商品的竞争力与生命力。 From the perspective of marketing in the modern market, the article studies the characteristics of packaging design and packaging design strategy in marketing environment. A successful commercial packaging needs to be consistent with the marketing strategy of the enterprise, and designed to meet the consumer needs and psychological needs of consumers, is the modern packaging design to adapt to the market environment, to meet the multiple needs, in order to enable the package to show the competition of the goods Power and vitality.