社会责任理论是继自由主义理论之后出现的又一种媒介规范理论,它强调大众传播媒介对社会和公众应承担一定的责任和义务。它也是当今媒介人所应该承担的社会责任的理论基础,媒介从业者作为一个有着特殊权利的人群,也必须具备与职业特点相适应的职业精神、职业道德。而这两者与媒介人所承担的社会责任之间又存在着内在的联系。 Social responsibility theory is another kind of media normative theory that appears after liberalism theory, which emphasizes that the mass media should assume certain responsibilities and obligations to society and the public. It is also the theoretical foundation of the social responsibility that media people should assume nowadays. As a group of people with special rights, media practitioners must also possess the professionalism and professional ethics that are compatible with their professional characteristics. There is an intrinsic link between these two and the social responsibilities assumed by the media people.