“宝洁”是什么,做卫生的阿姨吗?作为一个品牌名,它实在存在感太弱。但你一定听说过飘柔、海飞丝、舒肤佳。如果你恰好喜欢追日剧,那么还有极大的几率,在金主爸爸名单里听到它的英文名——“P&G”。在这个Logo之下,曾经最多拥有近200个子品牌。然而,“P&G”决定深藏功与名。它专注当妈180年,只为让每个宝宝都自有灵魂。多品牌战略是指企业发展到一定程度后,利用自己创建起来的一个知名品牌延伸开发、发展出多个知名品牌的战略计划,并且多个品牌相互独立,而又存在在一定的关联。事实上,目前有很多公司都在试行多品牌战略,但总有各种各样的因素,导致 “Procter & Gamble ” is what, do a health aunt? As a brand name, it is the existence of the feeling is too weak. But you must have heard of Rejoice, Head & Shoulders, Shu skin good. If you happen to like chasing Japanese dramas, then there is a great chance of hearing the English name - “P & G ” ​​from the dad’s dad’s list. Under this Logo, there used to be up to nearly 200 sub-brands. However, “P & G ” ​​decided to hide the power and the name. It focused on the mother for 180 years, only to make each baby own soul. Multi-brand strategy refers to the development of enterprises to a certain extent, the use of their own to create a well-known brand extension of the development and development of a number of well-known brand strategic plan, and a number of independent brands, but there is a certain correlation. In fact, many companies are trying out a multi-brand strategy at present. However, there are always various factors that lead to