2016年2月19日,习近平总书记在党的新闻舆论工作座谈会上发表了重要讲话。他指出,随着形势发展,党的新闻舆论工作必须创新理念、内容、体裁、形式、方法、手段、业态、体制、机制,增强针对性和实效性。要适应分众化、差异化传播趋势,加快构建舆论引导新格局。要 On February 19, 2016, General Secretary Xi Jinping made an important speech at the party’s forum on press public opinion work. He pointed out: With the development of the situation, the party’s public opinion work must innovate concepts, contents, genres, forms, methods, means, formats, systems and mechanisms, and enhance its pertinence and effectiveness. To adapt to the popularization, differentiation and dissemination of the trend, speed up the construction of a new pattern of public opinion to guide. want