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正面报道一般没有被监督、被批评的一方,从而使一些采编人员放松警惕。在新闻实践中,一些正面报道因用词不当、不注意发稿时机、未顾及公众情绪等原因,会产生负面的传播效应。在以往的媒介生态环境下,一般的报道差错不易产生太大负面影响,而在新媒体时代,传统媒体的信息垄断地位被打破,正面报道中一个词、一句话表述不当,都会激发网民的传播兴趣,引发巨大的负面舆情。
Positive reports are generally not being supervised, the party being criticized, so that some editors relax their vigilance. In the practice of journalism, some positive reports have negative communication effects due to improper usage of words, failure to pay attention to the timing of press releases and lack of consideration of public sentiments. In the media environment in the past, the common mistakes in reporting are not likely to have much negative impact. In the era of new media, the monopoly of information in traditional media has been broken. One word in the positive report and one sentence of inappropriate sentence will stimulate the spread of Internet users Interest, triggering a huge negative public opinion.