营销的重要特征在于注重目标市场。商品房营销也是如此。商品房本身的品级就已经确定了市场目标对象。如安居房、小康住宅、高级别墅、豪华庭院等等,已经形象地描述出了商品房的品级,清晰地划出了与其对应的目标消费群体。例如,安居房不会带有汽车库,而高档公寓决不少宽大明亮的客厅。房屋购买是理性购物,理性购物指向不会汇聚至单一品级点上。房产营销重点是寻找目标市场,研究和分析目标 The important feature of marketing is to focus on the target market. The same is true of commercial housing marketing. The grade of the commodity house itself has already determined the market target object. Such as residential housing, well-off housing, high-end villas, luxury gardens, etc., have vividly described the quality of commercial housing, and clearly mapped out the corresponding target consumer groups. For example, an apartment will not have a garage, while high-end apartments will have a large, bright living room. House purchases are rational shopping, and rational shopping points do not converge to a single grade point. Real estate marketing focuses on finding the target market, researching and analyzing the target