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受视频产品同质化严重、平台盈利模式单一、营运资金短缺、融资渠道匮乏等问题的困扰,网络视频平台相关企业都在积极地寻求对策。如何提升视频类产品质量、增加用户体验满意度、提高用户访问量,成为企业继续发展必须解决的问题。视频类产品是网络视频平台非常重要的核心资源。分析目前国内网络视频平台提供的视频产品、网络视频用户的基本特征和网络视频产业融资难问题及其成因。在此基础之上,结合供应链金融的相关应用,为网络视频产业的发展提出一些可行性建议。
Due to the serious homogenization of video products, single platform profit model, shortage of working capital and lack of financing channels, relevant enterprises of online video platform are actively seeking countermeasures. How to improve the quality of video products, increase user experience satisfaction and increase the number of user visits has become a problem that must be solved for enterprises to continue developing. Video products are very important core resources of network video platform. Analysis of the current domestic network video platform provides video products, the basic characteristics of online video users and network video industry financing problems and their causes. On this basis, combined with the relevant application of supply chain finance, some feasible suggestions for the development of the network video industry.