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无印良品是日本著名的百货品牌,其在成立之初,就对和品牌发展相关的各类艺术设计十分重视。在艺术设计的帮助下,不但实现了品牌的成功塑造,也使艺术设计本身呈现出了鲜明的艺术特征,成为了众多艺术设计者研究和效仿的对象。文章从无印良品的发展谈起,就该品牌艺术设计作品所体现出的简约性、生态性、民族性和创意性等特征,进行了具体的分析。以期能够获得对作品更加深刻的认识,并为当下的艺术设计提供有益的启示和借鉴。
MUJI is a well-known Japanese department store brand, which, at the very beginning of its establishment, attaches great importance to various art designs related to brand development. With the help of art design, not only the success of branding has been realized, but also the artistic design itself has shown distinctive artistic features and become the object of study and emulation of many art designers. The article starts with the development of MUJI and analyzes the characteristics of simplicity, ecology, nationality and creativity embodied in the brand artistic design work. With a view to gain more profound understanding of the work and provide useful enlightenment and reference for the contemporary art design.