一个时期以来,随着金融危机的蔓延,房地产营销一度陷入低谷之中。在这种情况下,更需要企业营销人员苦练基本功,通过对目标消费者需求的掌握,利用品牌策略、服务策略、广告策略,在低谷 A period of time, with the spread of the financial crisis, real estate marketing was plunged into the trough. Under such circumstances, it is even more necessary for corporate marketers to hone their basic skills, to grasp the needs of target consumers, to use brand strategies, service strategies and advertising strategies in the trough