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书籍,是一种大众化的媒体,它通过一定的视觉形态与版式构造传递着书籍本身的内容,是书与读者心灵交流的媒介。随着经济时代的突飞猛进,现代书籍已经向多元化发展。现代的书籍也不只限于文字信息传达功能,它需要营造一个形神兼备,以多元思维构造书籍的整体设计,追求一种立体化的设计效果,读者可通过眼视、手触、心读,得到阅读的愉悦和艺术的享受。然而纵览群书,你可以发现一点,在多元化的书籍设计之中始终透着一种清晰独特的文化气息,这种文化气息就是民族文化特色。世界最美书的评判标准的第四点指出的就是注重历史的积累,即体现文化传承。无论华美或朴素,无论天文与地理,无论形态或材质,中国人的设计有
Books, as a mass media, convey the contents of the books through a certain visual form and layout, which is the medium of soul communication between books and readers. With the rapid economic growth, modern books have been diversified. Modern books are not limited to the function of textual information. They need to create an eclectic and multi-dimensional design of the books, and pursue a three-dimensional design effect. The readers can get the information through eyes, hands and heart Reading pleasure and artistic enjoyment. However, when you look at the group books, you can find out that there is always a distinct and unique cultural atmosphere in the diversified book design. This cultural atmosphere is the national culture. The fourth point of the evaluation criteria of the most beautiful books in the world points out that it pays attention to the accumulation of history, that is, embodies the cultural heritage. Whether Chinese or simple, regardless of astronomy and geography, regardless of form or material, the design of Chinese