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1997年,是全国白酒市场竞争异常激烈的一年,在全国白酒销售总量下降的情况下,以“六朵金花”为代表的川酒,依靠自身的实力和优势,再次取得了巨大的成绩,为四川的经济建设作出了重要的贡献。1998年,白酒市场竞争更加残酷,同时也为我省的名酒企业进一步发展提供了新的机遇。乘势而上,千方百计增加白酒市场份额,是川酒发展的主旋律。
In 1997, it was an extremely fierce competition in the liquor market in the country. In the case of a decline in the total liquor sales nationwide, the Sichuan liquor represented by the “Six Golden Flowers” relied on its own strength and advantages to achieve another huge one. Achievements have made important contributions to Sichuan’s economic development. In 1998, the competition in the liquor market was even more brutal. At the same time, it also provided new opportunities for the further development of the famous wine enterprises in our province. Taking advantage of the situation and doing everything possible to increase the market share of liquor is the main theme of the development of Sichuan liquor.