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随着我国目前改革开放不断深化,加速提高石油企业在成品油零售市场的竞争能力和控制能力就显得非常的迫切了。不断的发挥我国成品油在流通渠道方面的优势,有效的整合石油企业内外部的各种资源,不断的丰富加油站零售业务的营销策略,从而打造出更具竞争力的加油站零售网络,以此来抵御市场竞争。
With the continuous deepening of China’s reform and opening up, accelerating the competitiveness and control power of oil companies in the refined oil retail market becomes more and more urgent. Continue to give full play to the advantages of China’s refined oil products in distribution channels, effectively integrate the various internal and external resources of petroleum enterprises and continuously enrich the marketing strategies of retail gas stations so as to create a more competitive gas station retail network. This is to resist market competition.