红牛给人以积极向上的品牌印象,阳光、菱形、公牛以及个性字体都是其品牌文化的组成。此次,红牛在斯德哥尔摩的新总部设计是一个由蓝色、黑色、金色为主要色彩组成的办公场所,办公室中还利用诸多自然材料如大理石、皮革、木材进行调色搭配。整个设计的灵感源自红牛企业积极并具有冒险的精神品质,并通过皮革家具来体现“公牛”的意象,圆形家具体现“太阳”的意象,以及使用带有菱形图案的家具和地毯等。 Red Bull gives a positive brand image, sunshine, rhombus, bull and personality are all part of its brand culture. This time, Red Bull’s new headquarters in Stockholm is designed to be a blue, black, gold color main office space, the office also use a lot of natural materials such as marble, leather, wood for color matching. The whole design was inspired by the active and adventurous spirit of the Red Bull businesses and the image of the “Bulls” through leather furniture, the image of the “Sun” reflected in the round furniture, and the use of furniture with diamond patterns And carpet and so on.