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现阶段,“90后”这一未来旅游市场的主力军并未引起足够重视,研究该市场对于缓解竞争压力,实现可持续发展具有重要意义。作为该市场中的一员,笔者在问卷调查的基础上,辅以文献研究、数理统计分析等方法,对“90后”(以大学生为主)的旅游动机、消费结构、方式等进行了分析研究,总结并基本掌握“90后”的消费行为特征:旅游动机多变复杂,出游时间、地点较为集中;旅游需求特点:旅游品质要求高,消费结构较传统。在政策,宣传,销售,管理四方面提出具体市场开发对策。
At this stage, the main force in the future tourism market after the “90s” has not drawn sufficient attention. It is of great significance to study this market to ease the pressure of competition and achieve sustainable development. As a member of the market, based on the questionnaire survey, supplemented by literature research, mathematical statistics and other methods, the author conducts research on the motivation, consumption structure and mode of “post-90s” (mainly college students) Analysis and research, summary and basic mastery “90 after ” characteristics of consumer behavior: changing motivation and complexity of travel, travel time, place is more concentrated; tourism demand characteristics: high tourism quality, the consumption structure is more traditional. In the policy, promotion, sales, management of four specific market development measures.