论文部分内容阅读
经济全球化的逐渐深入,国际市场竞争的日益加剧以及跨境电商的快速发展使我国对双语人才的需求越来越强烈。市场营销双语课程肩负着培养跨文化交流与跨界营销人才的使命。市场营销双语教学的模拟场景是跨国营销,其实质是跨文化交流中的营销,对学生进行跨方化思维训练是必要的教学手段。本文探析了市场营销双语教学跨文化交流的目标定位,阐释了跨界思维训练的四步训练法,总结了实际教学中的成效和体会。
The gradual deepening of economic globalization, the increasingly intensified competition in the international market and the rapid development of cross-border electricity supplier make our demand for bilingual talents more and more strong. Marketing bilingual courses shoulder the mission of cultivating cross-cultural communication and cross-border marketing professionals. Marketing bilingual teaching simulation scene is cross-border marketing, its essence is cross-cultural communication marketing, cross-disciplinary thinking of students is a necessary teaching tool. This article explores the target orientation of intercultural communication marketing bilingual education, explains the four-step training method of cross-border thinking training and summarizes the effectiveness and experience in practical teaching.