记得有一本奥修的书,名字就叫做《当鞋合脚时》,暂且不讨论书的内容,借用一下这个名字,因为这个词组形象地说明了形式和内容之间恰当的对应关系, 在企业经营中,这被称之为“匹配”原则。从以下两个经营实例中,我们不难理解“当鞋合脚时”,两相匹配产生的巨大影响。案例一:可口可乐“上网”的异业营销首先,让我们看一看可口可乐网络营销阵营的铺建过程吧! I remember there is an Osho book, the name is called “when the shoes fit”, for the moment not to discuss the contents of the book, to borrow the name, because the phrase vividly illustrates the appropriate correspondence between the form and content in the business This is called the “match” principle. From the following two business examples, it is not difficult for us to understand “when the shoes fit”, the great impact of the two match. Case 1: Coca-Cola “Internet” Islander Marketing First, let’s take a look at Coca-Cola network marketing camp laying process it!