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随着微博的迅速发展,越来越多的行政机构和政府官员开通了微博,政务微博已经成为网络问政的重要平台。为了推进政务微博健康规范发展、发挥微博的积极作用,本文采用SWOT分析法分析了“自媒体”时代政务微博发展的优势、劣势、机遇和威胁,并针对上述内容提出了中国政务微博发展的对策与策略,为政务微博的健康发展提供了理论依据。
With the rapid development of Weibo, more and more administrative agencies and government officials have launched Weibo. Government Weibo has become an important platform for politics and politics in the network. In order to promote the healthy development of the government micro-blog and play the positive role of the microblog, this paper analyzes the advantages, disadvantages, opportunities and threats of the development of the government microblog in the era of “self media ” by SWOT analysis. The countermeasures and strategies for the development of the government micro-blog provide a theoretical basis for the healthy development of the government microblog.