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作为《四川省“十三五”旅游业发展规划》提出的重大战略决策之一,发展农村文化旅游产业对农村地区因地制宜发展特色文化产业有着至关重要的作用。本研究以四川省达州市北山镇为例,探讨该镇农村文化“诗歌之乡”体验园发展过程中的困境与出路。本文首先分析北山镇发展农村文化旅游产业的历史基础与现有资源,接着阐述其现有的农村文化旅游发展面临的三大困境,进而指出发展农村文化旅游产业,要正确处理好农村文化资源保护和开发的关系,保持自然资源和社会资源之间的良好互动,在发展中保护,在创新中发展。
As one of the major strategic decisions put forward in the “13th Five-Year Plan for Tourism Development in Sichuan Province”, the development of rural cultural tourism industry plays an important role in the development of cultural industries with characteristics in rural areas according to local conditions. This study takes Beishan Town, Dazhou City, Sichuan Province as an example to discuss the predicament and outlet in the development process of the rural culture and the “poetry village” experience garden in this town. This paper first analyzes the historical foundation and existing resources of Bei Shan Town in developing rural cultural tourism industry, and then elaborates on the three predicaments it faces in the development of rural cultural tourism. Furthermore, it points out that the development of rural cultural tourism industry should properly handle the protection of rural cultural resources And development, maintaining good interaction between natural and social resources, protecting and developing in innovation.