论文部分内容阅读
图书市场的激烈竞争和自身原有缺陷的双重夹击下,实体书店的生存受到巨大威胁,经营遭遇瓶颈。实体书店与网络书店的融合经营已成为图书零售业发展的重要趋势,新形势下,实体与网络、线上与线下的合作共融是大势所趋,实体书店在文化理念、信息服务、品牌塑造和营销技术方面与网络书店融合发展。
Under the fierce competition in the book market and the double attack of its own original defects, the existence of physical bookstores is under great threat and the business has encountered a bottleneck. The integration of physical bookstore and online bookstore has become an important trend in the development of book retail industry. Under the new situation, entity and network, online and offline cooperation and communion are the trend of the times, and entity bookstore has become a hot spot in cultural concept, information service, branding and Marketing technology and network bookstore integration development.