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投资与播放量较高的IP剧《芈月传》在获得“高收视”的同时遭遇了“低口碑”。本文结合该剧本身情况及市场评价,分析其“低口碑”的成因,指出IP改编剧发展的弊病,以期电视剧编创者们应以诚意拍片,以观众需求为先,力求达到“高收视”与“高口碑”的“丰收”景象,真正实现文化价值和产业价值的共赢,营造良好的文化环境。
Investment and play a higher amount of IP drama “芈 月 Biography” in access to “high ratings” at the same time suffered “low word of mouth ”. Based on the situation of the drama itself and its market evaluation, this article analyzes the causes of “low-word-of-mouth” and points out the shortcomings of the development of IP-based screenplays so that the producers of the drama should make films in good faith and seek audiences first, TV and high word-of-mouth “” Harvest "scene, truly realize the win-win of cultural value and industrial value, and create a good cultural environment.