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社会的不断进步,人们的生活方式、审美趋向发生着翻天覆地的变化。在商业展示设计中,灯光光效作为视觉因素,对美化商业展示空间、创造艺术气氛起着重要作用。在商业展示中,合理的有效的灯光光效设计,应富有感染力,善于调动观众的情绪,实现与观众的沟通。本文通过对商业展示中光效设计的概述,情感化设计的表现以及在现代商业展示主题中的应用,来论述灯光光效在现代商业展示中情感传达的作用问题。
The continuous improvement of society, people’s way of life, aesthetic trends have undergone enormous changes. In the commercial display design, light and light efficiency as a visual factor, to beautify the commercial display space, creating an artistic atmosphere plays an important role. In the commercial display, reasonable and effective light and light efficiency design should be contagious, be good at mobilizing the audience’s emotions and achieve communication with the audience. This article discusses the function of light and light effects in modern commercial exhibition through the overview of light efficiency design in commercial exhibition, the performance of emotional design and its application in the theme of modern commercial exhibition.