称谓语是人们使用语言进行交际的第一步,其中的社交通称是人们在社会交往中最常使用的称谓形式之一,汉、日、英语中的社交通称呈现了不同的个性特点,本文首先对三种语言中社会通称的形式与特点进行了描述,然后从社会语言学的角度对其异同的社会文化原因进行了探究,最后为人们的跨文化交际提供了指导和建议。 Appellation is the first step in the use of language to communicate. The social reputation among them is one of the most commonly used form of appellation in social interaction. The common social meaning in Chinese, Japanese and English shows different personality characteristics. Firstly, Describes the forms and features of social colloquial names in the three languages, then explores the social and cultural reasons for their similarities and differences from the perspective of sociolinguistics, and finally provides guidance and suggestions for people’s intercultural communication.