组织营销(organlzatlonal market- ing)是指在组织市场上的营销活动,这是相对于消费者市场上的营销活动(consumer marketing)而言的。组织营销自从其发源之时起,就一直以其市场的特殊性而独立于消费者营销而存在。如今,组织营销已经作为一门单独的课程进行教学,但是在很多营销学专业的 Organizational marketing refers to marketing activities in the organization’s marketplace relative to consumer marketing in consumer markets. Organizational marketing has existed independently of consumer marketing for its particularity of the market since its inception. Organizational marketing is now taught as a separate course, but in many marketing professionals