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2017年1月11日,中宣部部长刘奇葆在《人民日报》发表题为《推进媒体深度融合打造新型主流媒体》的署名文章。其中,在谈到“确立移动媒体优先”战略时指出,要创新移动新闻产品,重点在“准”“新”“微”“快”上下功夫。在笔者看来,作为一线的新闻舆论工作者,应该在日常的融合新闻生产过程中,认认真真地做足“四字”功夫,提高融合传播能力,从而以优质的内容赢得用户。
On January 11, 2017, Liu Qibao, minister of the Central Propaganda Department, published a signed article titled “Promoting Deep Media Integration to Forge New-Type Mainstream Media” in People’s Daily. Among them, when discussing the strategy of “prioritizing mobile media”, he pointed out that to make innovations in mobile news products, efforts should be focused on “quasi”, “new”, “micro” and “fast”. In the author’s opinion, as a first-line journalistic media worker, he should earnestly do his or her utmost in the daily production process of integrated news and enhance the ability of integration and dissemination so as to win users with high-quality content.