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《奇葩说》是爱奇艺制作的一档中国首个辩论类达人秀节目,制作精良,是互联网时代全新的节目形式。本文从《奇葩说》节目的基本特征进行重点分析,《奇葩说》推广模式为大数据模式,紧跟时代潮流,辩论方式采取了“激辩”的形式,而口播式播读广告也使得节目变得更加有趣新颖。在节目设计上,选择的话题具有时新性、主持人和选手都具有独特的魅力和个性,它还新增弹幕,开启互动交流新模式。在内容传播上,范围更广泛,内容更多元,实行分众化的定位,可增强受众自主性,同时,节目还传递了正确的价值观。
“Wonderful Flowers” is a first-rate program in China that is produced by Aiqiyi and has been well produced. It is a brand new program in the Internet era. This article focuses on the analysis of the basic features of “Wonderful Flowers” program. The model of “Wonderful Flowers” is a big data model, keeping up with the trend of the times and adopting a debating style of debate. However, Also makes the program more interesting and novel. In the program design, the topic of choice is timeless, the host and the player have unique charm and personality, it also added a barrage to open a new mode of interaction and exchange. In content dissemination, the scope is wider and the content is more diversified. The implementation of decentralized positioning can enhance the audience autonomy, and at the same time, the program delivers the correct values.