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从广告设计课程的教学内容出发,强调了实践教学的重要性。围绕“设计竞赛”实践教学环节,结合图示阐释了新、旧两种教学类型的利弊,论述了“设计竞赛”在当下广告设计实践教学中所扮演的角色;同时分析了“设计竞赛”的项目选择与教学场所要求及激励作用等方面,进一步阐明了“设计竞赛”在广告设计实践教学中不可或缺的地位与作用。
Based on the teaching content of advertising design course, it emphasizes the importance of practice teaching. Based on the “Design Contest” practical teaching link, the advantages and disadvantages of the new and old teaching types are illustrated with the illustration, and the role of “design competition” in the current advertising design practice teaching is discussed. At the same time, “Design Contest” project selection and teaching place requirements and incentives, etc., to further clarify the “design competition ” in advertising design practice teaching indispensable position and role.