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链接: 2003年9月,隆力奇调整媒介策略,在中央电视台黄金时段投放广告, 3个月后,销售额竟比2002年同期增长了93．4％…… 2005中央电视台黄金段位广告招标会上:隆力奇以1．68亿元的竞标额、 2．5亿元的总投入,继2004年后又一次在央视招标中夺得本土日化品牌第一名。世界最大的财经报纸《华尔街日报》记者在评价隆力奇时说:“隆力奇是当今中国本土日化的领袖品牌,可以预言,隆力奇将带动中国日化品牌群的新一轮崛起”。
Links: In 2003 September, Longliqi media strategy adjustment, CCTV prime prime time advertising, 3 months later, the sales actually increased by 93.4% over the same period in 2002 ... ... 2005 CCTV golden section advertising tender: Longliqi to 16,800 million bid, total investment of 250 million yuan, following the 2004 CCTV bid once again won the first place in the local brand names. The Wall Street Journal, the world’s largest financial newspaper, said in commenting on Longliqi: “Longliqi is the leading brand in today’s China. It predicts that Longliqi will bring about a new round of rise in the brand group of China’s daily chemicals.”