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市场营销是个人和集体通过创造产品和价值,并同别人进行交换,以获得其所需之物的一种社会和管理过程。一直以来是一个企业得以生存和发展的重要环节,市场营销的创新与发展,一直是企业的一个重要课题。然而随着社会的发展,科技的进步,市场的发展趋势也越来越飘忽不定,难以把控,谁能够有效而快速的满足市场的需求,抢先一步得到市场,谁就是企业的王者。
Marketing is a social and management process of individuals and groups through the creation of goods and values and their exchange with others in order to obtain what they need. Has always been an important part of business survival and development, marketing innovation and development, has been an important issue for enterprises. However, with the development of society, the progress of science and technology, the trend of market development is also more and more erratic, it is difficult to control, who can effectively and quickly meet the needs of the market, the first step to get the market, who is the king of the enterprise.