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现代市场营销理论认为,消费者的购买行为受到消费心理因素的影响,因此对消费者行为和消费心理进行分析是企业市场营销的出发点,其最终目的便是开发适销对路的商品来满足消费者的需求引导营销人员制定出合理的产品推广和促销方案。
Modern marketing theory holds that consumers’ purchasing behaviors are affected by consumer psychology. Therefore, the analysis of consumer behavior and consumer psychology is the starting point of enterprise marketing. Its ultimate goal is to develop marketable products to meet the needs of consumers Demand guide marketers to develop a reasonable product promotion and promotion programs.