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本文针对由一个制造商和两个不同地区的零售商组成的多渠道供应链系统,研究存在地区差异情形下,多渠道供应链中制造商和零售商的定价决策,并设计了一种与电子渠道价格相关的价格折扣机制,以缓解多渠道冲突。研究结果表明所设计的价格折扣机制不仅能够有效缓解多渠道冲突,而且能够使制造商和零售商达到双赢。
In this paper, a multi-channel supply chain system consisting of one manufacturer and two retailers in different regions is studied to determine the pricing decisions of manufacturers and retailers in a multi-channel supply chain in the presence of regional differences. Channel price-related price discount mechanism to ease the multi-channel conflict. The results show that the price discount mechanism designed not only effectively mitigates the multi-channel conflict, but also enables manufacturers and retailers to achieve a win-win situation.