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为进一步掌握门头沟区“高考房”消费的变动情况及发展趋势,研究这一消费热点对住宿业营销的影响,北京市门头沟局队连续第三年开展了“高考房”营销监测。前期布置,找准监测对象,确保抽样准确。前期局队精心布置,结合住宿业企业的地理位置和经营特点,重点走访考点周边企业,充分了解企业推出的“高考房”营销新策略和新
In order to further understand the changes and trends in the consumption of Mentougou District, study the impact of this consumer hotspot on the marketing of accommodation industry, the Mentougou Administration of Beijing conducted “Marketing Test Room” for the third year in a row . Pre-layout, identify the monitoring object, to ensure accurate sampling. Early team exquisite arrangement, combined with the lodging business location and operating characteristics of enterprises, focusing on visiting the test sites surrounding enterprises, fully understand the enterprise introduced “entrance room” marketing new strategy and new