近年来,我国部分企业制售假冒伪劣产品、发布虚假信息、偷税漏税、商业贿赂、拖欠员工工资等违规违法、见利忘义的行为经常发生,企业营销社会责任缺失的问题比较严重,针对这一问题,本文列举了企业营销责任缺失在现实生活中的具体体现,分析了出现这一系列现象的原因,进而提出了具体的措施,希望能对企业在社会责任承担方面能有所启发和影响。 In recent years, some enterprises in China have frequently used fake and shoddy products, issued false information, tax evasion, commercial bribery, and arrears of employees’ wages, which are illegal and profit-seeking activities. The lack of corporate social responsibility for marketing is a serious problem. One problem, this article enumerates the concrete manifestations of the lack of corporate marketing responsibility in real life, analyzes the reasons for the emergence of this series of phenomena, and then puts forward specific measures, hoping to inspire and influence the corporate social responsibility commitment. .