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经过20多年的市场化进程之后,企业家正在作为中国现代企业发展最宝贵的财富显示出其对企业品牌巨大的建设性作用。青岛品牌的发展形象地印证了这一点。在20年的时间里,青岛培育出了一批知名企业家,并在他们的率领之下,涌现出一批世界级企业,诞生了一批影响世界的品牌。成功跨过金融危机考验,企业家品牌成为青岛企业继产品品牌、企业品牌之后,越来越不可磨灭的标签。英雄辈出,后来居上。继张瑞敏、汪海等之后,青岛品牌新生势力的企业家群体已经开始崭露头角。而经历过辉煌、彷徨和新发展的青岛啤酒已经经历数次企业家交替,完美实现了品牌标签的对接和延续。从彭作义到金志国,再到孙明波,“青啤”品牌神话还在继续谱写……
After more than 20 years of marketization, entrepreneurs are showing their great constructive influence on corporate brands as the most valuable asset for the development of China’s modern enterprises. The development of Qingdao brand vividly confirms this point. In 20 years, Qingdao has nurtured a group of well-known entrepreneurs, and under their leadership, a group of world-class enterprises emerged and a number of brands influencing the world were born. Successfully crossed the test of the financial crisis, the entrepreneurial brand has become an increasingly indelible label in Qingdao after the brand name and corporate brand. Heroes come forth, come from behind. Following Zhang Ruimin, Wang Hai, etc., the brand power of entrepreneurs in Qingdao has begun to emerge. Tsingtao Brewery, which has experienced brilliant, impersonal and new developments, has undergone several alternations with entrepreneurs and perfectly implemented the docking and renewal of brand labels. From Peng Zuoyi to Jin Zhiguo, to Sun Mingbo, “” Tsingtao "brand myth still continue to write ...