《公关世界》杂志自从创刊的那一天起,我便与它结下了不解之缘。那时,杂志的创刊人是原新华社河北分社社长、河北省政协秘书长汪钦,同时,汪老担任河北省公关协会常务副会长、秘书长,我是河北省公关协会常务理事、沧州公关协会副会长兼秘书长。杂志自创刊之日起,就坚持以建设具有中国特色的公关理论体系为己任,开辟出旨在传播中国传统公关智慧的“公关史话”专栏。因为我的大学本科专业是历史学,同时又对现代公关有着浓厚的兴趣,自然就成为“公关史话”栏目的长期撰稿人和坚持不懈的传播者。因为我坚信,博大而精深的中国传统文化是建设具有中国特色公关理论体系的重要组成部分。 PR World has been indecisive to it since its launch. At that time, the founder of the magazine was former president of Hebei Branch of Xinhua News Agency, Wang Qin, secretary general of Hebei Provincial Political Consultative Conference. At the same time, Wang Lao served as executive vice president and secretary general of Hebei PR Association. I was standing director of Hebei PR Association, Cangzhou Public Relations Association vice president and secretary general. Since its founding, the magazine has insisted on establishing a theoretical system of public relations with Chinese characteristics as its own responsibility and has opened up a column entitled “History of Public Relations” aimed at spreading the wisdom of China’s traditional public relations. Because my undergraduate major is history and has a strong interest in modern public relations, I naturally become a long-time contributor and perseverant communicator in the “History of Public Relations” section. Because I firmly believe that the broad and profound Chinese traditional culture is an important part of building a theoretical system of public relations with Chinese characteristics.