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2006年初春,由《中国化妆品》杂志、腾讯QQ女性频道主办、北京天派心宇广告公司承办的“靓丽100丽人行”百场大型公益活动在京正式拉开序幕。日本知名护肤品牌OGUMA水美媒以及法国时尚彩妆品牌卡姿兰、凯芙兰为该活动提供了全程支持。随着社会的发展,女性在现代企业中的比例大幅增加,女性的仪态仪表也越来越影响企业的形象。经调查表明,高达89%的中国都市女性缺乏现代礼仪知识,对妆容基本常识更是知之甚少;而目前国内医学领域对于肌肤基础护理的研究也相对较少,女性对于皮肤的保养及扮靓处于盲从状态。百场“靓丽100丽人行”公益活动的开展将采用流动课堂的形式,深入高校、企事业单位等,通过专家系统、科学地解答女性所关心的护肤、美颜话题,为提升女性的新形象起到推动作用。
In the early spring of 2006, a series of large-scale charity activities sponsored by China Cosmetics magazine and Tencent QQ Women’s Channel and hosted by Beijing Tianpi Xinyu Advertising Co., Ltd. were officially launched in Beijing. Japanese well-known skin care brand OGUMA water media as well as the French fashion make-up brand card Zilan, Kefulan for the event provides full support. With the development of society, the proportion of women in modern enterprises has increased dramatically, and women’s ritual instruments have also increasingly affected the image of enterprises. The survey shows that up to 89% of Chinese urban women lack of knowledge of modern etiquette, makeup basic knowledge is little understood; and the current domestic medical field for the study of basic skin care is also relatively small, the skin care and dress for women In blind obedience. One hundred “beautiful 100 beauty line” public welfare activities will be carried out in the form of mobile classes, in-depth colleges and universities, enterprises and institutions, through expert systems, scientific answers to women’s concerns about skin care, beauty topics, to enhance women’s New image to play a catalytic role.