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如果博泰之前的竞争对手是博世、哈曼等零部件巨头,现在谷歌、苹果甚至华为、小米都将出现在其竞争者名单上“Ken,你做不成。”当应宜伦在2009年成立博泰,决定进军车联网的时候,很多人对他这么说。理由很简单,博泰想做的车载智能终端涵盖了芯片、集成电路、操作系统、应用软件、TSP(远程通信服务提供商)平台、运营服务体系、呼叫中心体系等,这是个非常长的链条。集成这么多复杂的单位去做成一个项目的历史案例很少,除非造汽车。但应宜伦不为所动,他卖掉了几处房产筹集资金,也做好了倾家荡产的最坏打算。创业过程充满挫折,不过目前来看,他倾家荡产的可能性已经越来越小。
If Botai’s competitors were Bosch, Harman and other parts giants, now Google, Apple and even Huawei and Xiaomi will all appear on their list of competitors. “Ken, you can not do it.” Botai set up in the year, decided to enter the car networking, many people say to him. The reason is very simple, Botai want to do the car intelligent terminal covers the chips, integrated circuits, operating systems, application software, TSP (telecommunications service provider) platform, operations service system, call center system, which is a very long chain . There are very few historical cases of integrating so many complex units into a single project, unless the car is built. But Yilun should be unmoved, he sold several real estate to raise funds, but also do the worst to go bankrupt. The entrepreneurial process is full of setbacks, but for the time being, his chances of bankruptcy have become smaller and smaller.